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Preventing youth tobacco usage through positive campaigning.

THE BRIEF: Develop a campaign with National Tobacco Campaign that uses positive emotional appeal.

THE AUDIENCE: Early teens to mid-twenties who are regular smokers or might consider smoking from external pressures.

OUR INSIGHT: The benefits of not smoking cultivate an appreciation for life. These outweigh the negative implications and few moments of euphoria from tobacco intake.

 

OUR SOLUTION: What Quitting Feels Like: Embracing Youth is a national campaign that has manifested in the form of targeted digital marketing, strategic out of home placements, and a TVC that communicates an appreciation for the little things in life that override the use of a cigarette.

Case Study

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